Aerial Lifts and Crane Shots
Since the early 20th century, cranes have been used in cinema and television to show how the characters we love are embedded in a larger, exciting, moving world. In the famous conclusion to Citizen Kane (1941), the director Orson Welles used a crane shot to knit together all the people whose Kane’s ephemeral personality has touched as they clean out his compound. More recently, in Steven Spielberg’s remake of West Side Story (2021), a crane shot is utilized to ease the viewer into the chaotic and wonderful world of two New York City communities. But there would be no such thing as crane shots if not for one thing: aerial lift equipment. For almost one hundred years, aerial lift equipment has been a crucial tool for dazzling audiences and involving them in magical worlds. Even as drone photography has begun to proliferate across the televisual industries, there’s still a magic to the crane shot that keeps filmmakers coming back for more.
MAC Equipment Rentals
At Mac Equipment, we love helping to bring movie magic to life in a safe, reliable, and affordable manner. Our aerial lift equipment promises to get you the shots you need no matter what the constraints of your set. Lifts such as the electric-powered Genie® Z®-30/20 N can get you up to 36ft above the ground allowing you a birds-eye-view of the action on your set while also protecting the environment by limiting emissions. For a larger scale shoot, you might consider the taller Genie® Z®-80/60 to get the coverage that will ensure that your viewer gets to see everything that you need them to see in that crucial establishing exterior shot. And, since no shot is worth an unsafe set, we can also help you figure out the exact tools you will need to keep your crew safe while capturing the perfect image.
Conclusion
We have a proven track record of success with supplying the entertainment industry with the training, products, and support it needs. Contact us if you have any questions, and we’ll be happy to work out the best aerial lift to bring your vision to life. We look forward to creating more beautiful memories for audiences with you.